Tiffany & Co. is known for its super-premium jewelry brand, consisting of incredible designs that other jewelers have spent more than 100 years trying to copy. Tiffany is the destination spot for the man or woman who has everything and wants to impress their significant other with a gift of love in a little blue box. Tiffany is known for its charms and necklaces, beautiful earrings, bracelets and of course engagement rings
What sets Tiffany apart from its competitors is the “concierge experience.” When a customer walks into any Tiffany store, he or she is immediately greeted by someone who makes them feel like they are a person of discernible taste, significance, power and discretion. For that 30-minute shopping period, and for the lifetime of gazing into the piece thereafter, the owner and gift giver will feel just a little bit more special.
Tiffany & Co.’s super premium brand design permeates the offerings of the store. We’ll discuss each in more detail below, but understand that when you are buying Tiffany, you’re not buying the diamond, you’re buying the jewelry that holds the diamond.
The fact of the matter is, many jeweler’s the world over boast about their “Tiffany like” design, implying that their offering is a Tiffany knockoff. If you go to the Tiffany website the discussion is about the jewelry, far more than it is about their diamonds.
Tiffany & Co. Diamonds
The most focus the Tiffany website gives to diamonds is a small section that discusses their politically correct method of diamond acquisition. Tiffany, only deals with vendors that subscribe to the Kimberly Process. A certification that states the diamonds acquired were not purchased from sellers funding war; i.e. they are “not conflict diamonds.”
Founded as a stationary store in 1837 and originally named Tiffany, Young and Ellis. This store, located in Brooklyn, Connecticut, changed its name to Tiffany & Co and it’s product line to fine jewelry in 1853. In 1870 the Company built the Palace of Jewels, (as described by the New York Times) at 15 Union Square West and its place in the luxury goods world was solidified. In 1877, Tiffany & Co. designed the famous NY Yankee logo, originally used on the NY police medal of honor. It was adopted by the Yankees in 1909. Tiffany redesigned the Great Seal of the United States, in 1885. Tiffany designed the US Navy Medal of Honor in 1919. This list goes on and on, but the bottom line is that the Tiffany design has been an important differentiator throughout the company’s history. That is why people think of the company’s unique jewelry designs when they think of Tiffany.
Some of the greatest, most emotion raising jewelry comes from this store. So, if your purchase is about design, rather than about the diamond, Tiffany is a great place to look. But understand, a super-premium brand is also going to charge super premium prices. A Tiffany & Co. sale is nearly impossible to find at any time of the year.
Most Popular Jewelry
Below, we discuss Tiffany’s most popular designs. We will break this down by both category, and best-selling designs.
Tiffany & Co. Necklaces
Tiffany offers over 1000 necklace and pendant designs. The most popular of these is the “Tiffany Key.” Chances are good that you or someone you know owns a Tiffany necklace with a key that dangles. Tiffany in fact offers not just one key design, but over 100 of them. From diamond laden, to sterling silver and everywhere in between if you want a Tiffany Key, they have one that will fit your price range.
One of the other most popular offerings is the Tiffany & Co. Heart Necklace. Like the key, the heart necklace comes in a variety of different designs, price points, and material.
Tiffany & Co. Bracelets
The Tiffany & Co. bracelet is second only to the necklace in terms of popularity. Tiffany & Co. offers 600 different bracelets. Some of the most popular designs include:
–Fleur de les bangle
–Elsa Peretti Mesh
–T Square Bracelet
–T Two Hinged Bangle
–Elsa Peretti Diamond Hoop
–Tiffany Bow Bracelets
Tiffany & Co. Earrings
Third on the list is the Earring collection. Tiffany & Co. offers 350 earring designs, from the most basic to the most intricate. From diamond studs, to Elsa Peretti, the store has so much to offer in this category. The most popular include:
–Tiffany Fleur de Les Key Stem
–Tiffany Victoria Diamond Earrings
–Elsa Peretti Color by the Yard
–Tiffany Bow Earrings
–Tiffany Solitaire Diamond Earrings
–Tiffany Soleste Earrings of Diamonds
–Out of Retirement Diamond Earrings
Tiffany & Co. Rings
Tiffany offers a variety of diamond and non-diamond rings, including the following collections:
–T Two Narrow
–Paloma’s Sugar Stack
–Return to Tiffany
–Tiffany HardWear Ball Ring
Tiffany & Co. Wedding Bands
Perhaps some of the most well-branded jewelry pieces are Tiffany & Co. wedding bands. The other jewelry pieces will probably end up in the bottom of a drawer someday, but someone who wears a Tiffany wedding band, generally wears it every day. As a consequence, while a wedding band may not be the most frequently purchased piece of jewelry from Tiffany, it is probably the most visible. Surprisingly, Tiffany and Co. wedding bands are less numerous in their design options than those offered in many of the other categories. We suspect that this is because when people buy wedding bands they expect something a little more traditional. As a consequence, the designs that come from Tiffany fall in one of these four categories:
–Tiffany & Co Embrace Band With Diamonds
–Tiffany Classic Milgrain Wedding Band
–Elsa Peretti Wedding Band With Diamonds
Tiffany & Co. Engagement Rings
While diamond engagement rings are what Tiffany is most branded for, surprisingly jewelers such as Blue Nile sell far more engagement rings than Tiffany on an annual basis. This is most likely because the cost of a Tiffany engagement ring is out of reach for most people, particularly for anyone that wishes to buy a larger diamond. The mark up on Tiffany products is significant, so the purchases are smaller (i.e. Tiffany keys, and other charms), but also the type of buyer that goes to Tiffany to buy an engagement ring is generally not one that is price conscious. If you’re looking for a Tiffany engagement ring, your purchase will fall into one of the following designs, more than likely:
–Tiffany Fancy Shapes
–Tiffany Three Stone
–Tiffany & Co Schlumberge
It goes without saying (but we’re going to say it anyway), if you are not one of the world’s financial movers and shakers we highly recommend that you price compare. Especially if you’re buying a diamond engagement ring. The fact of the matter is Tiffany provides some amazing designs, however there are some equally impressive settings at some of our top recommended online diamond dealers. For example James Allen.
Branding – The Little Blue Box
For those of you who have read some of my articles, or know me personally, you know that I am a big fan of high performance sports cars. Recently, someone asked me, “what’s the performance difference between a Chevy Corvette Z06 and a Ferrari 458 Italia.” The answer is, “it’s too close to call.” But at three times the price, the Ferrari has something the Corvette does not: better branding. People are willing to pay three times as much for a sports car that performs on par with the Corvette. Why? Because the name means something and a Ferrari generates an emotion that can’t be replicated with a Corvette. Frankly, if they were both the same price, the name would mean a lot less. The same holds true here. When you present your loved one with the little blue box, that says it all – even before the box is opened.
Overall, you will be paying for the Tiffany name, but if you are into the design versus the best diamond for the money, Tiffany & Co. may be for you. If it’s all about the diamond, try James Allen, Blue Nile or Brian Gavin. They are about 40-60 percent less on average.
Tiffany & Co. Locations
There are just under 100 locations in the United States. Tiffany is located in most A-grade malls and stand-alone stores are located in the most cosmopolitan cities. To find the store nearest you, simply enter “Tiffany Store Near Me” in your web search engine or click here for the complete list.
We rate Tiffany & Co. 3.2 out of 5.