There are a lot of online diamond dealers in the world. Some of the most famous are Brian Gavin, White Flash, Blue Nile, Zoara, and Ritani, but as our title suggests we are big fans of James Allen Diamonds. We don’t make this recommendation lightly, but we do believe we’ve done the research necessary to come to this conclusion. From our Online Diamond Store Review, published annually to our book Buying a Diamond Online Is Easy, we take the mystery out of buying a diamond.

So why do we recommend James Allen? There are a multitude of reasons so we’ll start with the standard three:

There are also three very important measures that have nothing to do with the diamond itself, but yet we feel are very important for online diamond buyers.

Then there the last two elements, which we think are the most important of all.

The biggest challenge of all that you will face is simply having the courage to click over the website and “test drive” a few diamonds. The fact is buying a diamond online is easy. Take the next step right now, and give it a try. No one is watching, and no salesman will call! Click here to go to James Allen’s online diamond shop.