A business can maintain its A+ rating and accreditation if the store is willing to resolve all customer complaints. But the fact is, customers who complain to the BBB are usually angry about a transaction and the store didn\u2019t resolve the complaint before it was escalated. When doing the research for this report, we found stores in the \u201cA category\u201d (A+, A, and A-) had anywhere from zero to 55 complaints over the last 3 years. 55 complaints is a lot of resolution for an A category store! So, we added another layer, number of complaints.<\/p>\r\n
If a NYC Diamond District store had zero or one complaint filed with the BBB in the last three years, we rated it excellent. Two or three and we rated it good, and four or five and we rated it fair. Over five and the store did not make our pool of candidates, even if all were eventually resolved.<\/p>\r\n