Whether you’ve just discovered that you can buy great diamonds online, or you’ve known it for several years and are now ready to commit (in more ways that one :)), when you find the best store, buying a diamond online can save you a lot of money. The problem is finding the best online diamond dealer, and then purchasing the stone that will be “spot on” the first time.
Don’t worry, Jewelers.NYC is here to help.
First, you need to know the characteristics of the diamond that you want. This is not just the 4Cs, but also its polish and symmetry as well. Excellent polish and symmetry don’t cost a lot, because in today’s high tech world polishing a diamond to excellent standards is reasonably easy and cutting a diamond to exact proportions is the same. Therefore you should demand both, no matter what you ultimately decide on the 4Cs of your diamond.
Then you need to select an online diamond store. There are literally dozens out there, so you need to remember the GIGO rule: Garbage In Garbage Out. You will never get a great diamond online if you start with a store that is not top tier. If you’ve read our Online Diamond Store Review (or our book, Buying a Diamond Online is Easy) the clear winner among the online store diamond store titans is James Allen (Also Jewelers.NYC’s #1 rated online diamond store, 2016).
We like two other stores too, Brian Gavin and Zoara. Both have many of the attributes above. If you’d like to learn more about all three please read our Online Diamond Store Review. We believe this is the best of its kind on the web.
In either case we recommend that you start your research with James Allen. They will be the benchmark that others are measured by.
Best of luck on your Journey and don’t forget to come back and rate your online jeweler (just go to our homepage – they will be there waiting 🙂 )!