Most people head to the New York Diamond District to get a deal on a diamond and there are many deals to be had on 47th Street if you have the fortitude and knowledge; however, some people walk away with, shall we say, less than what they bargained for. For those making the trek, make sure you read our Top 10 Diamond District Jewelers review (located here) and if you are open to online options, WhiteFlash Diamonds is our top choice for 2020.
Kiplingers Magazine calls WhiteFlash “Lord of the Online Diamond Stores…” There are many online diamond stores and, they all have similar stones: some great, some okay and some downright awful. WhiteFlash is a different type of diamond website. Their prices are competitive, but they are not the cheapest online (btw you don’t want ‘cheap’ you want ‘competitive’); however, where WhiteFlash really shines is that most of their selection is either “Ideal” or “Super Ideal” cut, which means they sparkle beautifully when viewed with the naked eye.
A CUT ABOVE® Super Ideal Diamonds
Each online diamond store carriers a “Super Ideal Cut” brand. For WhiteFlash this brand is called A CUT ABOVE®. WhiteFlash says that an A CUT ABOVE diamond contains all the aspects that create the two most important elements of a diamond: beauty and light performance. We whole heartedly agree. These diamonds are just gorgeous – full stop.
These diamonds have the AGS (American Gemological Society) ‘Triple Zero’ Rating. Excellent in 1) light performance, 2) symmetry, and 3) polish. Making them the “most visually balanced diamonds in the world®.
The Magic is in the Website
All online diamond stores have a picture of a diamond that represents the quality that the certificate describes. But for anyone who knows anything about diamonds, you would no more buy a diamond from a stock photo than you would pick out your new puppy from a catalog. Enter the amazing technology of the White Flash website.
The Whiteflash website provides five different ways to observe your diamond – giving you a much deeper understanding of the quality and light performance of the diamond you are considering than any diamond store could hope to provide. This is because the human eye is limited in the detail it can see, even under a jewelers lope, but special diamond photographic equipment can expose things that that make a difference in the way the light reflects back at you.
New York City, New York 10036, United States