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You’ve probably heard of the Four C’s of diamonds, Carat, Color, Cut, and Clarity. These have been the main discussion points between diamond buyer and seller for centuries. Would it surprise you that the average person could not tell the difference in minor variations in any of these attributes, even if the diamonds were examined side-by-side under a microscope? That’s okay, because the fifth C, Certification means an independently trained gemologist has already done the work for you.
Let’s quickly cover the original Four C’s:
The fifth, and possibly most important C, Certification!

One of the greatest contributions to the diamond industry was the advent of diamond certifications. For a nominal charge your jeweler can have his diamond inventory certified before you walk in the door (and most do!). Color, cut, clarity and carat are all confirmed by a reputable third party such as GIA, who is entirely focused on protecting and enhancing its’ reputation in the buyer community and disinterested in if their grading upsets the jewelers. There are four reputable diamond grading labs and one so-so. The four biggies, in order of reputation, are:
In reality most diamonds are graded by GIA or AGS. If the grading comes from one of the others you should be suspicious. If the diamond comes from EGL, run, don’t walk, from the jeweler’s office! EGL has been known to grade in favor of the jeweler, not the customer and as a consequence is considered much looser. James Allen and Zoara will not stock any diamonds certified by EGL. They limit their inventory to diamonds certified by GIA and AGS.
So that’s it for day two. Tomorrow we’re going to discuss “florescence.” A term used to describe the reaction of trace minerals that cause a “glowing” effect on the diamond under a UV light.